At Circa Victor, a political tech startup I joined in May 2016, I embarked on an exciting journey centered around the creation of Redline within an ambitious 4-week timeframe. Redline's objective was to empower multimedia corporations facing financial uncertainties.
Our client, a prominent multimedia corporation, brought forth a critical issue. Political committees often struggled to meet financial commitments, leading to substantial losses for broadcasting companies. Selling media services became precarious without insight into committees' payment capabilities.
Identifying the Challenge: Our primary focus was to alleviate revenue loss experienced by multimedia corporations due to defaults from political committees, thereby reducing risks associated with acquiring new customers.
The Solution: Circa Victor took charge, crafting an innovative product ensuring revenue security through informed decision-making. Our solution equips media corporations to discern trustworthy committees, facilitating targeted partnerships based on their likelihood of default.
Strategic Approach: We devised a comprehensive system that scrutinizes committees' expenditures, donations, and available funds. By utilizing specific data parameters, we assign each committee a designation—healthy, risky, or safe—providing invaluable insights into their financial stability.
Names and figures were changed per confidentiality agreement.
Names and figures were changed per confidentiality agreement.